"How great is the love the Father has lavished on us, that we should be called the children of God!" says John, but do we know who our Daddy is? It is easy to acknowledge that we are His children, but we don't always think about WHO it is that is our Father.
Not loving the world is not about external indicators like avoiding the activities of the world and materialism. It is about internal attitudes and how you manage them. How do you identify those internal motives and work against them in your life?